Hosted by Marco Arment and David Smith.
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.
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Latest Episodes
#57: Secrecy
December 8th, 2016 · 29 minutes
Deciding how much of your app to keep secret before release, and how to slowly reveal it.
#56: Surviving the Winter
December 2nd, 2016 · 29 minutes
Strategies for surviving the ups, downs, and increasing challenges of today's App Store and nearby businesses.
#55: Black Friday Sale
November 25th, 2016 · 26 minutes
The effectiveness and side effects of sales and price changes.
#54: Parametric Design
November 17th, 2016 · 29 minutes
Appearance managers, self-theming views, and rapid design iteration with code and variables.
#53: Seasonality
November 11th, 2016 · 28 minutes
Planning for annual events and marketing opportunities, and accommodating variable cycles of productivity.
#52: Learning, Sometimes Willingly
November 3rd, 2016 · 29 minutes
The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.
#51: Speaking at Conferences
October 27th, 2016 · 29 minutes
Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.
#50: Checking the Weather for the Last Time
October 21st, 2016 · 29 minutes
Responsibly shutting down a failed app.
#49: App Store Search Ads
October 13th, 2016 · 29 minutes
An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.