How we test our apps before release.
Deciding how much of your app to keep secret before release, and how to slowly reveal it.
Strategies for surviving the ups, downs, and increasing challenges of today's App Store and nearby businesses.
The effectiveness and side effects of sales and price changes.
Appearance managers, self-theming views, and rapid design iteration with code and variables.
Planning for annual events and marketing opportunities, and accommodating variable cycles of productivity.
The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.
Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.
Responsibly shutting down a failed app.
An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.