Optimizing performance using Instruments, Xcode, and the iOS Simulator — and when not to bother.
How we debug our apps, and avoiding common bugs in the first place.
The new Sources and Metrics in iTunes Connect that show us more about where our customers come from within the App Store.
Tackling hard problems to improve our skills, or simply as a form of intellectual indulgence.
In the second of a two-part series, we discuss app creation in iTunes Connect, including screenshots, keywords, descriptions, and other metadata.
In the first of a two-part series, we explore the non-app parts of iTunes Connect, including reporting, sales, and analytics.
Deciding which App Store reviews to respond to, and the types of responses worth giving.
Minimizing the mental burden and labor cost of accounting and taxes by optimizing for simplicity.
Planning for WWDC attendance (or not), and the value of the other conferences and social events around WWDC 2017.
Building apps with acquisition in mind, calculating your app's valuation, and what to expect in a sale.