From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.



Latest Episodes

#286: First Hire

February 14th, 2024 · 29 minutes

Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

#285: Recreational Computing

January 18th, 2024 · 29 minutes

Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.

#284: Pillar I: Acquisition

January 4th, 2024 · 29 minutes

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

#283: Fifty Roles

December 9th, 2023 · 29 minutes

The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.

#282: Revert to Defaults

November 30th, 2023 · 29 minutes

When to ignore or revert our custom-design instincts and follow the system defaults instead.

#281: The Weirdest Parties

November 9th, 2023 · 29 minutes

What happens when you break 50 million home screens?

#280: Upstream Decisions

October 25th, 2023 · 29 minutes

Early decisions and implementation choices that have large impacts down the road — good and bad.

#279: Rest and Recovery

October 11th, 2023 · 29 minutes

Taking time off when you realize — or don't yet — that you really need it.

#278: Unforeseeable Issues

September 27th, 2023 · 29 minutes

Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover.

#277: Go Time

September 13th, 2023 · 29 minutes

The rush to submit our iOS 17 apps for its general release, and the last window of opportunity to prepare our test devices for last year's OSes.