Under the Radar

From development and design to marketing and support, Under the Radar is all about independent app development. It's never longer than 30 minutes.

#58: Prerelease Testing

December 15th, 2016 · 29 minutes

How we test our apps before release.


#57: Secrecy

December 8th, 2016 · 29 minutes

Deciding how much of your app to keep secret before release, and how to slowly reveal it.


#56: Surviving the Winter

December 2nd, 2016 · 29 minutes

Strategies for surviving the ups, downs, and increasing challenges of today's App Store and nearby businesses.


#55: Black Friday Sale

November 25th, 2016 · 26 minutes

The effectiveness and side effects of sales and price changes.


#54: Parametric Design

November 17th, 2016 · 29 minutes

Appearance managers, self-theming views, and rapid design iteration with code and variables.


#53: Seasonality

November 11th, 2016 · 28 minutes

Planning for annual events and marketing opportunities, and accommodating variable cycles of productivity.


#52: Learning, Sometimes Willingly

November 3rd, 2016 · 29 minutes

The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.


#51: Speaking at Conferences

October 27th, 2016 · 29 minutes

Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.


#50: Checking the Weather for the Last Time

October 21st, 2016 · 29 minutes

Responsibly shutting down a failed app.


#49: App Store Search Ads

October 13th, 2016 · 29 minutes

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.