Under the Radar

From development and design to marketing and support, Under the Radar is all about independent app development. It's never longer than 30 minutes.

#53: Seasonality

November 11th, 2016 · 28 minutes

Planning for annual events and marketing opportunities, and accommodating variable cycles of productivity.


#52: Learning, Sometimes Willingly

November 3rd, 2016 · 29 minutes

The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.


#51: Speaking at Conferences

October 27th, 2016 · 29 minutes

Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.


#50: Checking the Weather for the Last Time

October 21st, 2016 · 29 minutes

Responsibly shutting down a failed app.


#49: App Store Search Ads

October 13th, 2016 · 29 minutes

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.


#48: Late Bloomers

October 6th, 2016 · 29 minutes

Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.


#47: Data Persistence

September 29th, 2016 · 29 minutes

Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.


#46: Legacy Support

September 23rd, 2016 · 29 minutes

When to require new iOS versions, and the real-world need for test devices.


#45: Ads ★★☆☆☆

September 15th, 2016 · 29 minutes

David's app income shifting to ads over time, and Overcast switching to ads.


#44: Fall Cleaning

September 8th, 2016 · 29 minutes

Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.