Under the Radar

From development and design to marketing and support, Under the Radar is all about independent app development. It's never longer than 30 minutes.

#49: App Store Search Ads

October 13th, 2016 · 29 minutes

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.

#48: Late Bloomers

October 6th, 2016 · 29 minutes

Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.

#47: Data Persistence

September 29th, 2016 · 29 minutes

Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.

#46: Legacy Support

September 23rd, 2016 · 29 minutes

When to require new iOS versions, and the real-world need for test devices.

#45: Ads ★★☆☆☆

September 15th, 2016 · 29 minutes

David's app income shifting to ads over time, and Overcast switching to ads.

#44: Fall Cleaning

September 8th, 2016 · 29 minutes

Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.

#43: Pending An Apple Release

September 1st, 2016 · 29 minutes

Preparations in the final week before a major iOS release, and handling Apple requests for promotional artwork.

#42: Getting Next Year's Customers

August 25th, 2016 · 29 minutes

Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today.

#41: Internationalization

August 17th, 2016 · 29 minutes

Why and how to localize and internationalize your iOS apps.

#40: Rethinking Apple Watch Apps

August 11th, 2016 · 29 minutes

Using lessons and analytics from watchOS 1 and 2 to rethink our Apple Watch apps for watchOS 3, using Overcast's app as a case study.