From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.



Latest Episodes

#292: You Can Always Come Back Later

May 9th, 2024 · 29 minutes

It's sometimes fine to ship incomplete features, or technically non-ideal implementations, because you can improve them later if the need arises.

#291: An Inclusive Mindset

April 30th, 2024 · 29 minutes

Designing our apps to be comfortably usable by as many people as possible.

#290: Pillar III: Retention

April 10th, 2024 · 29 minutes

We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.

#289: Vision Pro Numbers

March 26th, 2024 · 29 minutes

How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.

#288: Feelings & Opportunities

March 14th, 2024 · 29 minutes

Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

#287: Pillar II: Monetization

February 29th, 2024 · 29 minutes

In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.

#286: First Hire

February 14th, 2024 · 29 minutes

Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

#285: Recreational Computing

January 18th, 2024 · 29 minutes

Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.

#284: Pillar I: Acquisition

January 4th, 2024 · 29 minutes

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

#283: Fifty Roles

December 9th, 2023 · 29 minutes

The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.