An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.
Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.
Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.
When to require new iOS versions, and the real-world need for test devices.
David's app income shifting to ads over time, and Overcast switching to ads.
Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.
Preparations in the final week before a major iOS release, and handling Apple requests for promotional artwork.
Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today.
Why and how to localize and internationalize your iOS apps.
Using lessons and analytics from watchOS 1 and 2 to rethink our Apple Watch apps for watchOS 3, using Overcast's app as a case study.