Hosted by Marco Arment and David Smith.
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.
Subscribe
Navigation
Links
Latest Episodes
#290: Pillar III: Retention
April 10th, 2024 · 29 minutes
We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.
#289: Vision Pro Numbers
March 26th, 2024 · 29 minutes
How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.
#288: Feelings & Opportunities
March 14th, 2024 · 29 minutes
Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.
#287: Pillar II: Monetization
February 29th, 2024 · 29 minutes
In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.
#286: First Hire
February 14th, 2024 · 29 minutes
Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.
#285: Recreational Computing
January 18th, 2024 · 29 minutes
Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.
#284: Pillar I: Acquisition
January 4th, 2024 · 29 minutes
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
#283: Fifty Roles
December 9th, 2023 · 29 minutes
The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.
#282: Revert to Defaults
November 30th, 2023 · 29 minutes
When to ignore or revert our custom-design instincts and follow the system defaults instead.
#281: The Weirdest Parties
November 9th, 2023 · 29 minutes
What happens when you break 50 million home screens?