Thoroughly Considered

A show about entrepreneurship, product design, and the ups and downs of running a small indie business.

#8: Packaging

January 28th, 2016 · 50 minutes

A trip to the Apple Store sparks a discussion on Packaging. The guys discuss the importance of good packaging, and why it’s important to delight your customers. Make sure to stick around for the aftershow, so you can hear why the iPhone box upsets Dan.


#7: Work/Life Balance

January 8th, 2016 · 47 minutes

This time Dan, Tom, and Myke share their thoughts about how they balance their work and their personal lives, as well as seeing how their businesses differ when it comes to office hours.


#6: Apps

December 11th, 2015 · 42 minutes

This time, Dan and Tom talk about the apps they make, and why they have a rather unique strategy for building them.


#5: The Holiday Season

November 25th, 2015 · 33 minutes

This time Dan and Tom talk about the effect that the Holiday Season has on their business, and the decisions they make as a company to be ready for it.


#4: How The Money Comes In

November 12th, 2015 · 48 minutes

Tom and Dan talk with Myke about the routes they choose for people to buy their products, and how this can effect design decisions. They also give an update on the manufacturing process of the Apple TV Stand.


#3: Onward

October 28th, 2015 · 40 minutes

Tom and Dan talk a little about the failure of the Obi campaign, and what they learned from it. Then, they discuss their latest project, and their plans moving forward.


#2: Launching

October 5th, 2015 · 38 minutes

What does it sound like to launch a Kickstarter project? How does it feel to deal with something unexpected? That's what we explore this week.


#1: Introductions

September 21st, 2015 · 20 minutes

For our first episode we introduce you to Studio Neat and Obi, taking a look at where the idea for a 'Smart Laser Toy for Pets' came from.