In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.
Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.
Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.
When to ignore or revert our custom-design instincts and follow the system defaults instead.
What happens when you break 50 million home screens?
Early decisions and implementation choices that have large impacts down the road — good and bad.
Taking time off when you realize — or don't yet — that you really need it.
Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover.