From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.



#284: Pillar I: Acquisition

January 4th, 2024 · 29 minutes

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

This episode of Under the Radar is sponsored by:

  • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

Stream this episode

Download: MP3 (13.71 MB)