Not all tech products succeed once on the market, and some are killed off with little warning. Flashback looked back at failed tech products to see what we can learn by studying their demises.



#16: ROKR: The iTunes Phone

April 8th, 2021 · 52 minutes

A year and a half before the iPhone was introduced, Apple took the stage to announce a very, very different product: the iTunes phone, built in partnership with Motorola and Cingular.

This episode of Flashback is sponsored by:

  • Technology Untangled: Join Michael Bird as he untangles innovation through a series of interviews, stories, and analyses with some of the industry’s brightest brains.
  • Command Line Heroes: Epic true tales of people revolutionizing the technology landscape. Season 7 is out now.

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